{"product_id":"ship-handcrafted-diary","title":"SHIP Handcrafted Diary | Mooch | A5 \u0026 A6","description":"\u003cp\u003eBefore lighters were everywhere, there was the matchbox. And on millions of Indian matchboxes, there was SHIP, the red sailed tall ship on a little cardboard rectangle that sat in every kitchen drawer, on every tea stall counter, and in the pocket of every person who needed a flame.\u003c\/p\u003e\n\u003cp\u003eThe SHIP Handcrafted Diary by Mooch Design Studio puts that iconic matchstick brand imagery on a hard-cover premium journal and the effect is immediate. Anyone who grew up in India recognises it before they can explain why. It's not nostalgia for the matchbox exactly. It's nostalgia for everything the matchbox was quietly present for: the agarbatti lit in the morning, the gas stove that needed coaxing, the diya on Diwali eve.\u003c\/p\u003e\n\u003cp\u003eA diary that carries an entire era of Indian everyday life on its cover, understated, graphic, and more evocative than it has any right to be for something this small.\u003c\/p\u003e\n\u003cp\u003eA brilliant gift for the design aware, the India nostalgic, and anyone who appreciates the particular beauty of objects that were never meant to be beautiful but somehow always were.\u003c\/p\u003e\n\u003cp\u003eAvailable in A5 (₹500) and A6 (₹350). Choice of Indian Khaki or Buff Cartridge paper. Hard cover, hand-bound by Mooch Design Studio - 10 years of crafting creativity, trusted by 10,000+ customers across India.\u003c\/p\u003e\n\u003cp\u003eOur handcrafted diaries are designed to be both elegant and durable, with high-quality pages that let your thoughts flow freely. Each one is a timeless companion for your ideas and memories.\u003c\/p\u003e","brand":"MOOCH DESIGN STUDIO","offers":[{"title":"A5 \/ Indian Khaki","offer_id":47353273876701,"sku":null,"price":500.0,"currency_code":"INR","in_stock":true},{"title":"A6 \/ Indian Khaki","offer_id":47353273909469,"sku":null,"price":350.0,"currency_code":"INR","in_stock":true},{"title":"A5 \/ Buff Cartridge","offer_id":47353273942237,"sku":null,"price":500.0,"currency_code":"INR","in_stock":true},{"title":"A6 \/ Buff Cartridge","offer_id":47353273975005,"sku":null,"price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6523\/9261\/files\/SHIP_1f2f8e80-db51-4186-8fc7-5d38b32c46d5.jpg?v=1770036813","url":"https:\/\/apolix.in\/products\/ship-handcrafted-diary","provider":"Apolix","version":"1.0","type":"link"}